This deal is really insane. If you are not TP brand loyal, this deal is EXCELLENT. 40 double rolls of Charmin for $16.40, but wait- it gets better!! Sign up for "auto delivery" every 1-6 months and they drop the price to $13.94. As soon as it ships you can cancel the auto delivery. You can lock in to the price and keep the auto delivery if you want. This usually sells for $34.99. Don't forget S&H is free with Amazon Prime (Standard, Student, or Prime). The widget above with steer you right to the deal on Amazon. Happy Shopping!